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Cookie Policy

Last updated: 5 October 2025

This Cookie Policy explains how TopDeals (“we”, “us”, “our”) uses cookies and similar technologies on our website and any related apps or services (collectively, the “Site”). It should be read with our Privacy Policy.

By using the Site, you consent to the use of cookies as described here, unless you disable them via your browser or our preferences tool.


1) What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the site work, remember your preferences, and understand how you use the site. We also use related technologies like local storage, pixels/web beacons, and SDKs (in apps) which function similarly.


2) Why we use cookies

We use cookies to:

  • Run the site (e.g., keep you signed in, remember your cart).

  • Measure performance (e.g., count visits, fix issues).

  • Improve experience (e.g., remember language/region).

  • Market responsibly (e.g., show relevant offers, cap ad frequency).

  • Protect security (e.g., detect fraud/abuse).


3) Types of cookies we use

  1. Strictly necessary (essential)
    Required for core functionality: page navigation, checkout, login security, consent storage.
    These cannot be switched off in our systems.

  2. Performance & analytics
    Help us understand traffic and usage so we can improve (aggregated statistics).

  3. Functionality
    Remember choices like language, location, currency, and recently viewed items.

  4. Advertising & social media
    Used by us and our partners to deliver more relevant ads, limit repeats, measure campaign performance, and enable social features (e.g., share/like buttons).


4) Examples of cookies and similar technologies

The exact tools can change over time. We aim to keep this section current.

  • Site essentials: session ID, load balancer, CSRF/security tokens, cart ID.

  • Analytics: Google Analytics/GA4 (e.g., _ga, _gid, _ga_*), event tracking (page views, conversions).

  • Advertising: Meta (Facebook) Pixel, Google Ads, possibly remarketing tags; may set/read identifiers to measure ad performance.

  • Functionality: currency/region selection, login remember-me, wishlist/recently viewed items (may use local storage).

  • Payment & fraud prevention: payment provider cookies/tokens that help process transactions securely and detect suspicious activity.


5) Cookie duration

  • Session cookies: erased when you close your browser.

  • Persistent cookies: stay for a defined period; most analytics/ads cookies last from 24 hours to 24 months (varies by provider). We set reasonable lifespans and refresh them when needed.


6) Your choices: how to manage cookies

On our site:
Use the Cookie Preferences link/banner to accept, reject, or fine-tune non-essential categories (analytics, ads, functionality).

In your browser:
You can block or delete cookies in your browser settings. Note that blocking essential cookies may break core features (login, cart, checkout).

  • Chrome: Settings → Privacy & security → Cookies and other site data

  • Edge: Settings → Cookies and site permissions

  • Firefox: Settings → Privacy & Security → Cookies and Site Data

  • Safari (macOS/iOS): Settings/Preferences → Privacy

Do Not Track (DNT):
Some browsers send a DNT signal. There’s no common standard yet; we treat DNT as an opt-out signal for non-essential cookies where feasible, but essential cookies may still operate.

Mobile device settings (apps):
On iOS/Android you can reset advertising IDs or limit ad tracking in system settings.


7) Third-party cookies

Some cookies are set by third parties (e.g., analytics, advertising networks, social media platforms, payment providers). These parties may be able to recognise your device across websites and apps. Their processing is governed by their own policies. Where possible, we limit data sharing to aggregated or pseudonymised forms and honour your consent choices.


8) Local storage & pixels

We may use local storage to store preferences (e.g., currency, recent items) and pixels/web beacons to measure email or on-site events (e.g., when a campaign is viewed). You can clear local storage in your browser settings; pixels are controlled through cookie/ad preferences and email client settings (e.g., blocking remote images).


9) Cookies on checkout & payments

Payment partners may set cookies or similar identifiers to prevent fraud, comply with regulations, and complete transactions. These are essential for secure checkout.


10) Updates to this policy

We may update this policy from time to time (for example, when we add or change tools). Changes take effect on the Last updated date above. Material changes may be highlighted via banner or notice.


11) Contact us

Questions about this Cookie Policy or your choices?